64,500 gelatos

delivered in 4 days during the campaign with Blip platform

The gelato brand Bacio di Latte wanted to increase brand awareness through a marketing action that emphasized an organic engagement. The idea was to celebrate Valentine’s Day, and the month of love, which in Brazil is celebrated in June. And so, “Gelato Elegante” was created – a digital version of “correio elegante” (something like cheeky mail), a popular game at June festivals. Gelato Elegante was exchanged between contacts via Facebook Messenger. Messages that got a positive reply signaled a match and both people were given a free gelato voucher that could be redeemed in any store. Developed on Blip platform, the solution was fully automated and achieved impressive results. More than 1 million people were impacted, with over 25,000 of them through organic reach. More than 64,000 vouchers of Gelato Elegante were sent out. In the stores, the numbers were also huge: more than 3 tons of gelato were distributed in a single day. Currently, the brand also uses Blip solutions in other message channels, such as Apple Business Chat.

Come back

Market Segment

Bens de Consumo

Location

São Paulo (SP)

Department in the Company

Marketing

Communication channels

Facebook Messenger

Context

Celebrate the month of love, Bacio di Latte created a campaign to reach a great number of people and lead them to its physical stores.

Challenge

Increase organic engagement by way of the fun mechanics of redeeming a voucher for a gelato.

Solution

Use Blip platform to send vouchers via Facebook Messenger, creating an online version of a well-known game played during “Festas Juninas” (June festivals].

Results

64,500 gelatos delivered in 4 days during the campaign with Blip platform. Over 3 Tons of gelato distributed in 1 day. 25,000+ reached organically.

Talk to Blip experts and understand all the ways we can also help your company to boost results through intelligent conversations.

Talk to us!

See other cases

With ads that direct people to WhatsApp, Feito Chocolate exchanges more than 50 thousand messages in a single month, expanding customer conversations and sales results.
Segment
Bens de Consumo
Department
Vendas
Channels
Pontofrio has created a branding campaign to engage with a younger audience and attract new customers. Through Blip, it has created a game that reached over 200,000 people via Facebook Messenger.
Segment
Varejo
Department
Marketing
Channels
Coca-Cola Brazil created two smart contacts using only one platform. With KO BOSS, it was able to automate its contact with franchises and B2B customers. And KORA, the virtual assistant for the final consumer, started to be used in services and branding.
Segment
Varejo
Department
Atendimento
Channels
Meet Roque, personal assistant to Rock in Rio and created on the Blip platform. Used for fun, information and audience engagement in Cidade do Rock, the chatbot was considered one of the best marketing campaigns of 2017.
Segment
Bens de Consumo
Department
Marketing
Channels
To make life easier and help the independent truck driver in Brazil, TruckPad is now serving via the official WhatsApp on our platform. This way, it transformed the communication and the work of drivers, gained the confidence of shippers and increased the productivity.
Segment
Transporte e Logística
Department
Atendimento
Channels
The “Leia para uma criança” campaign, which hands out physical books for free every year, took on the challenge of expanding its reach into the digital. With Blip platform, Itaú created a chatbot that distributes digital books automatically by WhatsApp.
Segment
Serviços Financeiros
Department
Marketing
Channels
Casas Bahia counted on the Blip platform for three years during the weeks of Black Friday. The project began as a a sales solution but was so successful that became a branding campaign as well.
Segment
Bens de Consumo
Department
Atendimento
Channels

What company doesn’t want to evolve its digital communication, right?

Talk to experts

Speak directly to our sales experts on WhatsApp: +55 (31) 3349-6201

R. Sergipe. 1440 – Savassi – Belo Horizonte – MG | Alameda Vicente Pinzon, 54 – Vila Olímpia – São Paulo – SP

Address: 353 E 78TH ST. NEW YORK, NY 10021. United States

Curupira S/A – CNPJ 04.413.729/0001-40 – Takenet LLC – EIN 20-1131763 – Blipchat – RFC BLI2303017Q3